Sales Extra Costs are a list of costs you can take so you can keep track of important information and help you to justify sales variations as expected based on that information.


One very important feature this “simple” note taking has, is the ability to specify investment amounts in ad campaigns made and then map that cost to orders/products/customers.


You can add a new note and say, from X to Y date I’m going to run a campaign named “X” (this value should be the _utm_campaign value) and I invested $$ in it.


When we build product performance and customer equity formulas results, we try to calculate your costs as accurate as possible. We will load information from this extra cost and add these values to the key indicators.

Imagine you are running a campaign from April 1 to April 30 and invested $1.000. You named that campaign “April_Love”. When we detect an entry in the store from that campaign, we are going to log it with the order if the customer converts. At the end of the month, you have 120 orders originated in that campaign. We are going to split $1.000 between 25 campaigns and when building equity reports and product performance, we are going to input to each order an extra cost of $40.


If you don’t want to be that precise, you can say that you are going to spend $50,000/year on advertising, and we are still able to map costs to orders.


You can see all orders that matched your campaign name in the note sidebar.