A/B campaigns are a great way to test subscriber's receptivity to a campaign.
You can list your existing A/B campaigns by clicking "Email Marketing/A/B Campaigns."
Add a new A/B Campaign and choose what you want to test:
- Sender + Subject + Message
- Sender + Subject
- Sender + Message
- Subject + Message
After choosing an option, a new page will load with all the options. For this example, we will choose "Subject + Sender"
Testing Options Tab
Listing A/B Campaigns
As stated in the picture above, we have three important columns that include results from both versions A and B. Views, Clicks and Conversions. These values are real-time values. The last column will have a link to the resulting winning campaign. If you choose to determine the winner manually, you can edit the campaign, and you will see two buttons:
- Send Version A
- Send Version B