To manage your formulas, got to “Customers/Customer KPI’s” and on the top right, click “Formulas.”



You can define up to ten formulas. You can also define the auto-update option to make sure your equation results are always up-to-date.


Formula Examples


While we can have some “common” formulas, most stores should consider defining one that most accurately reflects their needs to get better results. Check the Wikipedia page for more info: https://en.wikipedia.org/wiki/Lifetime_value


52 * {global_orders_average} * 65


The above formula is the number of weeks, multiplied by the average order amount multiplied by the retention rate of your customers. To view a list of available variables, please check the left tab “Help.”