Summary explanation about columns.
|Campaign Name||Campaign Internal Name. This is not the message subject. The subscriber won’t see this name.|
|Deploy Date/Next Run||The date when the campaign will be sent, or sent again, for recurring campaigns|
|Status||Current Campaign Status|
|Last Run||Last time this campaign was sent. This column is useful for recurring campaigns, where you can keep track of sending.|
|Conversions||The amount this campaign has generated in sales.|
|N. Conversions||The number of conversions from this campaign|
|Conversions Avg.||The conversion average for this campaign|
|Sent||The number of messages sent/the total number of messages in this campaign|
|U. Views||Unique campaign views|
|U. Clicks||Unique campaigns clicks|
|Errors||Number of errors that occurred while sending the campaign. To get more information about these errors, and the campaign and check the left tab "Errors"|
|View||A link to see campaign stats|
Note about campaigns stats: Values presented in the grid above are cumulative if a campaign is recurring. If a recurring campaign is sent ten times, the values for conversions, views, clicks, etc., are the sum of all the recurring campaigns.